Gordon BDM has produced a series of guides giving advice on how to use professional networking sites:
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LinkedIn GuideThis White Paper is a general guide to using LinkedIn. It looks at creating a LinkedIn profile, making new connections, using LinkedIn Groups and taking your new connections offline. |
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Getting Started on LinkedInThis White Paper is a more detailed guide to LinkedIn. It looks at creating and developing your profile, making connections directly and via introductions, how to use LinkedIn Questions and Answers and also LinkedIn Groups. |
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Writing an Effective LinkedIn ProfileThis White Paper takes a detailed look at how best to create a compelling profile on LinkedIn. |
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How to Create a LinkedIn GroupThis White Paper takes a detailed look at the process of building your own LinkedIn Group – the preparation, creation, invitation process and maintenance involved. |
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Benefits of using LinkedIn in a B2B EnvironmentThis White Paper considers the business benefits that professional networking websites, such as LinkedIn, provide. These include not only the ability to network extensively, but the provision of a target-rich information resource, a means of obtaining warm introductions to new business contacts and the ability to enhance both your profile, and that of your company. |
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Social Media Policy – The Importance Within BusinessThis White Paper looks at the reasons why businesses should adopt a social media policy, and the risks it may help to prevent. |