In David Meerman Scott’s book ‘The New Rules of Marketing & PR’, which I read around a year ago on holiday in Mallorca before starting Gordon BDM, he talks about the concept of giving away free information – thought leadership, exclusive … Read full entry
Posts Tagged ‘winning work’
17
Feb
Create a personal brand to get ahead….
The clothes you wear, the way you style yourself, the way you shake hands, the expertise you have, the markets in which you work, the company you keep, your hobbies, your qualifications, what you say and where you say it … Read full entry
2
Feb
Rome wasn’t built in an internal meeting….
I recently asked some fellow group members, ‘are there too many internal meetings and not enough action,’ and got some great responses.
I believe there are too many internal BD meetings in B2B services. I don’t think enough of them … Read full entry
8
Dec
Don't sell anything….
Much as I use the term ‘empathy selling’, I don’t actually sell anything in terms of the common definition. I do things to try to demonstrate I have expertise in the areas in which I work and I meet new … Read full entry
