In David Meerman Scott’s book ‘The New Rules of Marketing & PR’, which I read around a year ago on holiday in Mallorca before starting Gordon BDM, he talks about the concept of giving away free information – thought leadership, exclusive … Read full entry
Posts Tagged ‘marketing’
20
Apr
New LinkedIn Group – 'Strategic Sales – Scotland'
Do sales people collaborate enough? I don’t think they do so within their own organisations let alone across sectors or even wider. And I’ve benefited significantly over the years from learning from peers in different industries.
So, I’ve created ‘Strategic … Read full entry
17
Feb
Create a personal brand to get ahead….
The clothes you wear, the way you style yourself, the way you shake hands, the expertise you have, the markets in which you work, the company you keep, your hobbies, your qualifications, what you say and where you say it … Read full entry
21
Oct
Education is the key in the marketing of professional services – guest blog, Christine Black
Many professional services businesses spend a lot of time and money on marketing techniques, don’t get the results they are looking for and come to the conclusion that marketing does not work. In many cases the real problem is that … Read full entry
11
Oct
Professional services firms should look to the recruitment industry for help in winning work
I had lunch in Smiths of Smithfield, one of my favourite places in London, on Friday, with an old friend. It was great to catch up with her and she told me all the news about a group of our … Read full entry
