In David Meerman Scott’s book ‘The New Rules of Marketing & PR’, which I read around a year ago on holiday in Mallorca before starting Gordon BDM, he talks about the concept of giving away free information – thought leadership, exclusive … Read full entry
Posts Tagged ‘expertise’
8
Apr
LinkedIn Groups – why take part? Guest blog, Ursula Posch
Networking has not always been everyone’s cup of tea and when it comes to leaders in professional services firms in particular, many are not keen to attend regular networking groups to reach their business development objectives. Some are simply terrified … Read full entry




