I think LinkedIn’s IPO registration has put the business and therefore the service higher up the CEO agenda. In the last week I’ve been asked to undertake coaching and concierge work with two CEOs and a Sales Director – … Read full entry
Posts Tagged ‘business development’
24
May
Give on LinkedIn before you expect anything in return
In David Meerman Scott’s book ‘The New Rules of Marketing & PR’, which I read around a year ago on holiday in Mallorca before starting Gordon BDM, he talks about the concept of giving away free information – thought leadership, exclusive … Read full entry
27
Apr
Personal branding for career and BD
The management and promotion of a brand is essential to marketing any product. Strong brand messages conveyed through names, logos or symbols can engage and connect with consumers while emphasising positive qualities, distinctiveness and merit. These are all characteristics equally … Read full entry
20
Apr
New LinkedIn Group – 'Strategic Sales – Scotland'
Do sales people collaborate enough? I don’t think they do so within their own organisations let alone across sectors or even wider. And I’ve benefited significantly over the years from learning from peers in different industries.
So, I’ve created ‘Strategic … Read full entry
8
Apr
LinkedIn Groups – why take part? Guest blog, Ursula Posch
Networking has not always been everyone’s cup of tea and when it comes to leaders in professional services firms in particular, many are not keen to attend regular networking groups to reach their business development objectives. Some are simply terrified … Read full entry
8
Dec
Don't sell anything….
Much as I use the term ‘empathy selling’, I don’t actually sell anything in terms of the common definition. I do things to try to demonstrate I have expertise in the areas in which I work and I meet new … Read full entry
