This ebook will teach you some of the most useful concepts to consider when making use of LinkedIn for winning work or achieving influence. You will learn how to construct your LinkedIn profile so it is compelling to prospective customers and so that you are found quickly when someone is searching for an expert (you). We will consider LinkedIn Groups, tools and apps and how to use them effectively. And possibly most importantly, you will learn how to use LinkedIn to create relationships with people you don’t yet know but want to know.

AFTERNOON COURSE – HALF DAY

EDINBURGH

This course will be run on Friday 23rd March

1.30pm – 4.30pm

Following this half-day workshop led by Adam Gordon, author of Winning Work with LinkedIn and Norma Corlette, MD of Cognisance Learning, you will:

- have created a compelling LinkedIn profile that will be optimised for LinkedIn search

- have undertaken advanced LinkedIn searches using Boolean strings to refine your results

- be able to uncover all LinkedIn profiles whether in your network, out of your network or private

- understand the most successful methodology and techniques for connecting with new people

- be able to work with LinkedIn Groups to influence the audiences most important to them

- learn our 30-Point Plan for creating successful LinkedIn Groups (which are incredibly hard to find)

- be able to use all the apps and tools LinkedIn offers to help you market themself and your business effectively

- have met us and 14 other participants who will be useful contacts for you for the future

This workshop is suitable for all professionals with a requirement or responsibility to market themselves and/or their organisation to a business audience.

Location: Shepherd & Wedderburn, 1 Exchange Crescent, Conference Square, Edinburgh, EH3 8UL

£120 + VAT

MORNING COURSE – HALF DAY

EDINBURGH

This course will be run on Friday 23rd March

9am – 12pm

Following this half-day workshop led by Adam Gordon, author of Winning Work with LinkedIn and Norma Corlette, MD of Cognisance Learning, you will:

- have created a compelling LinkedIn profile that will be optimised for LinkedIn search

- have undertaken advanced LinkedIn searches using Boolean strings to refine your results

- be able to uncover all LinkedIn profiles whether in your network, out of your network or private

- understand the most successful methodology and techniques for connecting with new people

- be able to work with LinkedIn Groups to influence the audiences most important to them

- learn our 30-Point Plan for creating successful LinkedIn Groups (which are incredibly hard to find)

- be able to use all the apps and tools LinkedIn offers to help you market themself and your business effectively

- have met us and 14 other participants who will be useful contacts for you for the future

This workshop is suitable for all professionals with a requirement or responsibility to market themselves and/or their organisation to a business audience.

Location: Shepherd & Wedderburn, 1 Exchange Crescent, Conference Square, Edinburgh, EH3 8UL

£120 + VAT

MORNING COURSE – HALF DAY

GLASGOW

This course will be run on Friday 30th March

9am – 12pm

Following this half-day workshop led by Adam Gordon, author of Winning Work with LinkedIn and Norma Corlette, MD of Cognisance Learning, you will:

- have created a compelling LinkedIn profile that will be optimised for LinkedIn search

- have undertaken advanced LinkedIn searches using Boolean strings to refine your results

- be able to uncover all LinkedIn profiles whether in your network, out of your network or private

- understand the most successful methodology and techniques for connecting with new people

- be able to work with LinkedIn Groups to influence the audiences most important to them

- learn our 30-Point Plan for creating successful LinkedIn Groups (which are incredibly hard to find)

- be able to use all the apps and tools LinkedIn offers to help you market themself and your business effectively

- have met us and 14 other participants who will be useful contacts for you for the future

This workshop is suitable for all professionals with a requirement or responsibility to market themselves and/or their organisation to a business audience.

Location: CitizenM, 60 Renfrew Street, Glasgow, G2 3BW

£120 + VAT

AFTERNOON COURSE – HALF DAY

GLASGOW

This course will be run on Friday 23rd March

1.30pm – 4.30pm

Following this half-day workshop led by Adam Gordon, author of Winning Work with LinkedIn and Norma Corlette, MD of Cognisance Learning, you will:

- have created a compelling LinkedIn profile that will be optimised for LinkedIn search

- have undertaken advanced LinkedIn searches using Boolean strings to refine your results

- be able to uncover all LinkedIn profiles whether in your network, out of your network or private

- understand the most successful methodology and techniques for connecting with new people

- be able to work with LinkedIn Groups to influence the audiences most important to them

- learn our 30-Point Plan for creating successful LinkedIn Groups (which are incredibly hard to find)

- be able to use all the apps and tools LinkedIn offers to help you market themself and your business effectively

- have met us and 14 other participants who will be useful contacts for you for the future

This workshop is suitable for all professionals with a requirement or responsibility to market themselves and/or their organisation to a business audience.

Location: CitizenM, 60 Renfrew Street, Glasgow, G2 3BW

£120 + VAT

MORNING COURSE – HALF DAY

LONDON

This course will be run on Friday 20th April

9am – 12pm

Following this half-day workshop led by Adam Gordon, author of Winning Work with LinkedIn and Norma Corlette, MD of Cognisance Learning, you will:

- have created a compelling LinkedIn profile that will be optimised for LinkedIn search

- have undertaken advanced LinkedIn searches using Boolean strings to refine your results

- be able to uncover all LinkedIn profiles whether in your network, out of your network or private

- understand the most successful methodology and techniques for connecting with new people

- be able to work with LinkedIn Groups to influence the audiences most important to them

- learn our 30-Point Plan for creating successful LinkedIn Groups (which are incredibly hard to find)

- be able to use all the apps and tools LinkedIn offers to help you market themself and your business effectively

- have met us and 14 other participants who will be useful contacts for you for the future

This workshop is suitable for all professionals with a requirement or responsibility to market themselves and/or their organisation to a business audience.

Location: Shepherd & Wedderburn, Condor House, 10 St Paul’s Churchyard, London, EC4M 8AL

£150 + VAT

AFTERNOON COURSE – HALF DAY

LONDON

This course will be run on Friday 20th April

1.30pm – 4.30pm

Following this half-day workshop led by Adam Gordon, author of Winning Work with LinkedIn and Norma Corlette, MD of Cognisance Learning, you will:

- have created a compelling LinkedIn profile that will be optimised for LinkedIn search

- have undertaken advanced LinkedIn searches using Boolean strings to refine your results

- be able to uncover all LinkedIn profiles whether in your network, out of your network or private

- understand the most successful methodology and techniques for connecting with new people

- be able to work with LinkedIn Groups to influence the audiences most important to them

- learn our 30-Point Plan for creating successful LinkedIn Groups (which are incredibly hard to find)

- be able to use all the apps and tools LinkedIn offers to help you market themself and your business effectively

- have met us and 14 other participants who will be useful contacts for you for the future

This workshop is suitable for all professionals with a requirement or responsibility to market themselves and/or their organisation to a business audience.

Location: Shepherd & Wedderburn, Condor House, 10 St Paul’s Churchyard, London, EC4M 8AL

£150 + VAT