A key feature of business networking online is the ability to demonstrate your expertise when answering questions or contributing to a discussion.
LinkedIn, for example, has a hugely popular Answers section, mostly dealing with business queries. A thoughtful response to a question will not only have a large readership, it will start to establish you as an expert in your field. A sustained campaign of giving advice and contributing insights will consolidate this further.
Professional social networks are also a perfect means of offering thought leadership. Members can show that they understand the needs of their clients – and the market – while the 'community' nature of the networks means that interesting and helpful insights are often passed on to other contacts, increasing the profile of the contributor.
Gordon BDM can help you showcase your expertise, and deliver a thought leadership programme.
We can:
- define your unique selling points
- create 'thought leadership'
- schedule a short weekly call where we brief you on the relevant conversations happening on LinkedIn (or other network) groups
- strategically place your thoughts/views in the appropriate discussions (on groups, discussion boards, etc)