What Our Clients Say

"I have worked with Adam Gordon over a number of years both as a colleague at PricewaterhouseCoopers and more recently, as a client, at Johnston Carmichael. At PwC, Adam led some excellent BD initiatives that I benefited from taking part in. He works using a straightforward approach that generates results. "

Mark Houston, Operations Partner
Johnston Carmichael LLP


Marketing Research and Planning

Research and planning are essential when trying to build your brand, pursue sales or enter a new market.

Are you looking to target a specific type of customer, or build a wide audience? Are you considering an online campaign, or one using direct mail? And what about customer feedback – have you taken proper soundings?

Gordon BDM can help you research, create and deliver a marketing plan.

We can:

  • undertake surveys
  • collate qualitative information
  • analyze the results of the surveys
  • draw conclusions
  • make recommendations
  • develop a unique programme of the most suitable marketing activity for you
  • make you appealing in the markets you choose to serve