Professional networking sites are very 'target-rich'.
Take LinkedIn for example. As of June 2010, LinkedIn had over 70 million members in over 200 countries and territories. Executives from all FTSE 350 and Fortune 500 companies are LinkedIn members.
The networks revolve around very detailed internet profiles – perfect for online business development. They not only act as a showcase for your own profile, but they provide a rich information resource, and are a means of obtaining a 'warm' introduction to individuals who may be important to your business.
Gordon BDM can help you use online professional networking to develop your business:
- individual targeting
- appointment generation
- creating professional groups
- business development research and planning
- business development training
- creating an alumni programme
- social media policies