Blog Archives

A Company Page helps LinkedIn members find out more about your organisation’s products & services, careers and useful statistics about the company and its people.

When adding a Company Page, ensure you add:

- Head Office address and up … Read full entry

What is Cognisance?

Cognisance is an initiative set up in late 2011 which focuses on distributing essential knowledge for professional Scots. The Cognisance community consists of 2,000 senior professionals in Scotland. Our managers include professionals at the highest levels … Read full entry

ear all,

The Group’s had a great start to 2012 with plenty of compelling discussion and I’ve had good feedback from members about the quality of their peers and about the networking opportunities the Group has given them. I have … Read full entry

Hello, I’m Adam Gordon and I’ve spent the last three years consulting with UK and international organisations on using LinkedIn for winning work. I’ve written a book on the subject and have coached over 400 senior professionals between mid-2009 … Read full entry

I recently undertook a pole to find out people’s attitudes to a particular LinkedIn concept, the results of which have been fascinating.

I asked the following:

“Enforced customisation for the LinkedIn invitation default message so people have to explain … Read full entry

LinkedIn’s become incredibly busy this week and I am sure that’s because every day’s a Friday for a lot of people at this time of year. You might recognise some of the following as concepts I’ve championed over the last … Read full entry

LinkedIn super-users have been requesting more statistics and qualitative information about Groups’ memberships for some time and eventually, this function is here. When you click on to ‘Your Groups’, you may have noticed a bar chart has appeared next … Read full entry

Here’s a summary of the account management type work we’ve been helping clients with successfully. 

The Concept

Many organisations have shallow, narrow relationships with their customers, even those most important to them. Often, they have one key contact and … Read full entry

We’ve been working with a large business process outsourcing company recently to help them use LinkedIn to enhance their key account management programmes.

LinkedIn is almost certainly the most accurate source of worldwide ‘people’ data  in a B2B professional … Read full entry

Most people join LinkedIn Groups, scan the conversation on the discussion board or in the summary emails they receive (which, incidentally you MUST choose how often you wish to receive so they don’t become intrusive) and if there’s nothing … Read full entry